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Establish Your Key Criteria For Hiring Your Video Team

You’re Only as Good as the People You Work With

There’s nothing more important for any company than their people. The team you work with literally is the entirety of who you are and what you can accomplish. This is doubly true in our industry of video production. In order to grow – and in order to do the kind of work we all want to do – we have to choose the right people, treat them right, and trust them with the latitude to do their job on their own.

Most of our video teams these days are put together on a somewhat ad-hoc basis as the jobs demand. Despite that we often work with the same group of people over and over again when we find relationships that work.

With this ad-hoc hiring nature, it can often be difficult to create a true company culture or esprit-de-corp for your group. Setting some simple priorities for both the types of people you hire – and what you expect from those people once you hire – can provide the underpinning of a strong company culture. Even when you don’t work together day to day.

Jim Collins, author of “Built to Last” says troubles with building a team often start with having either no shared idea of what is expected of each member or too many priorities for your group. Jim says, “If you have more than three priorities, you don’t have any.”

Set Priorities for the Type of People You Want on Your Team

Set aside some time to really think through what you want the priorities of your crew to be beyond the basic skill set that comes with their role.

For years I have used this litmus for all hires, whether in video production or at Pipeline:

  1. They can’t be a jerk, mean person, etc. Basically, they should be someone you enjoy working with and respect.
  2. They’ve got to do what they say they’ll do, when they say they’ll do it by.
  3. They’ve got to be great at what they do.

And I considered these in that order. In other words, someone could maybe not be 100% the greatest at their job, but they stayed if they weren’t a jerk. We can work with good craftspeople to become great craftspeople, we cannot train jerks.

So figure out what your company cares about when hiring and start putting it action today.

Here are some more resources to help you:

Pipeline Software Can Help You Build Your Teams

Pipeline makes creating teams for the long haul easy by allowing you to save all kinds of resources related to the crew and talent you work with including personnel files, rates you’ve paid them, roles you’ve worked with them on, and more. Try a free trial of Pipeline today to see how effective putting the right team together can be for your company.

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